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Database Enabled Ads.

By Ms. Camille Jacks

eCriteria Provides Database-Enabled Banner Ads Written by Ms. Camille Jacks Culver City, CA - March 1, 2001. eCriteria would like to announce the new database-enabled banner ad feature available to Premium Member subscribers of its web database publishing service. A data driven banner ad allows companies to make their ads more intelligent by embedding mini data entry forms, or database search criteria forms inside the ad itself.

For busy people who may actually have an interest in the company sponsoring the ad, but do not have the time to click through to the company's site, a data driven banner ad offers an important alternative. Without leaving the site hosting the ad, a potential customer may enter an e-mail address, fill out a poll or survey form, etc. where the data is added to an eCriteria web database. The company may harvest the data collected when convenient
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